Creative & Communications

Design

I create clear, compelling design that brings ideas to life and strengthens your message. From campaign assets to branding and digital content, I’ll ensure everything is visually engaging, consistent and aligned with your objectives.

Case Study

  • I designed and delivered a suite of graphic assets to support a national awareness campaign, ensuring a consistent, high-quality visual identity across all channels.

    Working closely with campaign stakeholders, I developed a clear and accessible visual approach that could be used by hundreds of partner organisations across the UK. This included creating a flexible set of branded assets that could be easily adapted for different contexts, while maintaining a strong and recognisable campaign identity.

    My work covered a wide range of outputs, including a published report, social media graphics, digital toolkits, event materials and campaign branding, all designed to communicate key messages clearly and effectively to a broad audience.

    A key focus was simplicity and usability. I ensured that assets were not only visually engaging, but also practical for partners to use—enabling organisations such as local authorities, housing providers and police forces to confidently deliver their own campaign activity while remaining aligned with the national campaign.

    Through clear, consistent and accessible design, I helped create a unified campaign presence across multiple platforms and organisations.

    Outcomes

    • Designed a comprehensive suite of campaign assets for national use

    • Enabled consistent delivery across hundreds of partner organisations

    • Created adaptable assets for social media, events and digital platforms

    • Strengthened the campaign’s visual identity and recognisability

    • Supported a campaign reaching 20+ million people in one week

Testimonial

  • "An exceptional service ... we've already started seeing the results." - Ben Hunt, CEO of CMSG

Copywriting & Editing.

I write clear, compelling copy that communicates your message effectively and drives engagement.

From campaign messaging to websites, reports and stakeholder communications, I’ll ensure your words are purposeful, consistent and impactful.

Case Study

  • I was brought in to support a FTSE 100 company’s newly launched e-commerce website, which was struggling to grow its online audience and generate sales in its target country.

    Following a review of existing content, I identified that messaging lacked clarity, consistency and a strong call to action. I developed a new copywriting approach focused on clear, engaging and conversion-driven messaging tailored to the platform’s target audience.

    This included rewriting and refining website copy, social media content, captions and campaign messaging, with a focus on increasing engagement, strengthening brand voice and encouraging audience growth. I ensured all content was aligned, consistent and designed to maximise visibility and interaction.

    By combining sharper messaging with a more strategic approach to content, I significantly improved performance in a short period of time and helped the website achieve profitability within six months.

    Outcomes

    • Improved engagement through clearer, more compelling copy

    • Established a stronger, more consistent brand voice and tone

    • Supported the website to achieve profitability in six months

Testimonial

  • “Tom has produced our quarterly magazine since 2020, and in that time it has not only become a favourite benefit amongst members, but the sector’s leading publication.”

    — Rebecca Bryant OBE, CEO of SLCNG

Digital & Content Creation.

I deliver strategic digital content that engages audiences and drives impact.

Combining creativity with insight, I can produce high-quality content across platforms — from social media and video to campaign and stakeholder communications — ensuring everything is clear, compelling and effective.

Case Study

  • I was brought in to review a national sports company’s social media channels—predominantly Instagram—and design and implement a plan to increase followers and improve engagement.

    Through a detailed review of their content and follower engagement, I developed a completely new strategy and social media plan.

    Over a four-week period, I implemented the plan, creating templates for future content delivery and launching a contest campaign to attract new followers.

    By the end of this phase of work, I had grown their following from 6,000 to over 26,000. Within three months, this increased to over 120,000 followers, and it now stands at almost 160,000.

    Outcomes

    • Increased social media following from ~6,000 to 26,000 in one month

    • Supported continued growth to 150,000+ followers

    • Delivered a scalable content approach to support ongoing growth

Testimonial

  • “What a transformation. It’s really exciting to see the growth that has been achieved, but even more exciting to see the number of followers continue to increase and the ever-increasing engagement with our content. Over the moon.”

    — Toby Vinter, Commercial Partnerships Manager at Frasers Group